So I took myself to lunch the other day and forced myself to draw up a marketing plan.

I should be able to do this in my sleep—I’m a marketing director for Pete’s sake. (p.s. does anyone know who Pete is and why humanity is worried about his sake?) But creating a marketing plan for your own product is dang near impossible. (It’s not, of course, but it feels like it.)

Why is is so much easier to figure out how to market someone else’s stuff rather than the stuff you personally care about and want people talking about more than any other?

Anyway, the marketing plan is coming along.

We also have a name (Hip! Hip!): Be Magazine. I love it! And it’s so perfect for what this magazine is all about—for girls who are becoming.

I also have the URL, am working on the website, am gathering content for my first editorial year (gah! That is so crazy to type!), have narrowed it down to four logos, and created the Facebook page.

Speaking of … will you take a quick minute and go “Like” our page? I mean, only if you want to. You can also vote for your favorite of the four logos.

And of course, I hope you’ll share the page with all the teenage girls, parents of teenage girls, teachers of teenage girls, etc. that you know.

It’s getting real, y’all. It’s getting real.